Fourteen draft visuals for review. Each shows where it would live in the handbook and what story it tells. Note what works, what doesn't, and what to scrap.
Overview section, after the "Mountain Top Planning" intro paragraphs
Story: Six chapters as ascending milestones from base camp to summit, with the Discovery / Coaching boundary visualized. The summit equals "Breakthrough." This becomes the document's anchor visual — every chapter header could carry a small version showing where you are on the climb.
Mockup 02
Chapter Journey Infographic
Overview section, replacing or supplementing the "Chapter Summaries" text blocks
Story: Six color-coded cards across two phases, each with chapter number, title, and one-line takeaway. The handbook currently has six text blocks here — this gives readers a single scannable reference. The wrap to Card 6 is awkward; in print this would lay out as 3+3 across two rows or all six across a landscape page.
Mockup 03
Phase 1: Discovery — Process Flow
Phase 1 section, before the numbered list of steps
Story: Seven steps from internal prep through P&P statements, with Step 6 ("Craft P&P") highlighted in crimson as the phase's pivot point. The wrap to Step 7 is intentional — it visually signals "this is the handoff to Phase 2."
Mockup 04
Phase 2: Coaching — Process Flow
Phase 2 section, before the numbered list of steps
Story: Four steps with the closeout step in crimson to mirror Mock 3's pivot color. Could pair with Mock 3 on facing pages for a "full engagement at a glance" spread.
Mockup 05
Insights Meeting — Stakeholder Roles
Chapter 1 · "Executing the Insights Meeting"
Story: Three colored cards show what each role brings to the table, with a quote that captures their angle. Engagement team sits at the convergence point. Could be simplified to a Venn diagram if more space is needed.
Mockup 06
Anatomy of a Kickoff Call
Chapter 1 · "Kicking off with the Lodge"
Story: The proportional bar conveys "you should mostly be listening" without saying it. Each movement has its goal stated underneath the question samples — that's the part new engagement leads tend to miss.
Mockup 07
Red Flags Inventory — One-Page Reference
Chapter 2 · opening of "Recognizing Red Flags"
Story: Eleven categories at a glance, color-coded by foundational vs. KPI. The legend's last note ("a red KPI without addressing a foundational issue won't stick") teaches the diagnostic mindset Chapter 2 is trying to instill.
Mockup 08
Root Cause Taxonomy
Chapter 2 · opening of "Diagnosing the Root Cause(s)"
Story: The 13 archetypes from Chapter 2 grouped into People / Process / Pipeline. The closing italic in each column gives the diagnostic frame. Caveat: I made up the three families. If they don't match how you actually think about these, the grouping should change — that's a clarifying conversation worth having before this goes in the handbook.
Mockup 09
P&P Statement Construction
Chapter 3 · "Crafting the Possibility & Promise Statements"
Story: Three labeled stations show the workflow. The mock word cloud is illustrative — for the real handbook, replace it with a real word cloud from a past engagement (with permission). The italicized closing line about commitment captures the chapter's punchline.
Mockup 10
Steering Team Call Timeline
Chapter 3 · "Executing the Steering Team Calls"
Story: Engagement timeline as a horizontal bar with three steering markers, each tied back to the chapter framing. The shift from "engagement lead leads call 1" to "lodge chief leads calls 2 & 3" is the key teaching point — call out in the cards.
Mockup 11
Sub-Teams Structure
Chapter 4 · "Establishing the Sub-Teams"
Story: Uses Tipisa Lodge's real example to make the concept concrete. The legend keeps the lodge chief at top while sub-teams operate semi-autonomously. Could be expanded to a 3-sub-team layout or compressed if needed.
Mockup 12
Lodge Chief Enablement Curve
Chapter 4 · "Enabling the Lodge Chief"
Story: Two crossing curves with a labeled crossover point. The italic line at the bottom is the punchline most engagement leads need to hear. Simple and instantly readable.
Mockup 13
Engagement Closeout Sequence
Chapter 6 · "Shaping the Future"
Story: A six-step horizontal timeline with the Breakthrough Summit visually weighted at the end (larger circle, crimson). Alternating above/below labels keeps it readable.
Mockup 14
The 5 C's of Coaching
Chapter 7 · opening of "The 5 C's of Coaching"
Story: Pentagon arrangement with the central frame and Commitment highlighted in crimson as the closing C — without it, the others don't compound. Could swap for a circle/cycle if you want to emphasize iteration over hierarchy.